Google Ads · US Home Services
Google Ads for businesses that live on qualified calls, not clicks.
I build and improve Google Ads campaigns for home-service businesses — with close attention to campaign structure, search intent, conversion tracking, and ongoing optimization. I also provide white-label Google Ads support for agencies.
Focused on Search Ads, lead tracking, campaign structure and ongoing optimization.
Who I work with
Home-service businesses that compete for local search demand
Examples of the industries I focus on — not an exhaustive list.
Common problems
What I help identify and improve
Every account is different, but these issues show up often in home-service Google Ads accounts.
Irrelevant traffic
Search terms that trigger ads but have nothing to do with the service offered.
Weak keyword targeting
Broad or poorly matched keywords that pull in low-intent searches.
Wasted ad spend
Budget going toward clicks that were unlikely to become real jobs.
Missing negative keywords
No system in place to catch and block irrelevant queries over time.
Loose campaign structure
Ad groups and campaigns that make it hard to control targeting or budget.
Inconsistent tracking
Conversion actions that don't reliably reflect calls, form fills, or bookings.
Optimizing for clicks
Campaigns tuned toward volume metrics instead of meaningful leads.
Limited visibility
Little clarity on which campaigns or keywords actually produce inquiries.
Services
Where I can help
Google Ads Campaign Setup
Keyword and search-intent research, campaign structure, ad group organization, responsive search ads, location targeting, and budget/bidding setup.
Campaign Optimization
Search-term review, negative keyword management, keyword refinement, ad testing, budget allocation, bid strategy review, and campaign cleanup.
Conversion Tracking
Google Ads conversion tracking, GA4, Google Tag Manager, coordination on call tracking, form submission tracking, and conversion-action review.
Landing Page Feedback
Conversion-focused recommendations on message match, calls to action, form friction, mobile experience, trust elements, and service-area clarity — not full web development.
How I approach an account
A structured process, not guesswork
Understand the business
Services offered, service area, typical job value, and what counts as a good lead.
Review search demand and intent
What people are actually searching for, and how that maps to the services offered.
Build or audit campaign structure
Organize campaigns and ad groups around services and intent, not guesswork.
Make tracking reliable
Confirm conversion actions reflect real business outcomes — calls, forms, bookings.
Launch or improve campaigns
Put the structure and tracking to work, with clear targeting and budgets.
Review search terms and lead signals
Regularly check what's triggering ads and how leads are converting.
Optimize continuously
Refine keywords, negatives, bids, and ad copy based on what the data shows.
Use lead-quality feedback
Loop in feedback on lead quality — not just clicks — to guide decisions.
Principles
How I think about home-service Google Ads
Lead quality matters more than raw conversion volume — a cheap lead that never becomes a job isn't a win.
Conversion tracking should reflect meaningful business actions, not just clicks or page views.
Search terms should be reviewed continuously, not set once and forgotten.
Location targeting matters greatly for local service businesses with defined service areas.
High-intent searches should be separated from weaker, research-stage intent.
Negative keywords are essential for controlling waste over time.
Landing-page message match has a real effect on conversion performance.
Campaign decisions should ideally be informed by actual lead quality, not platform metrics alone.
Example account thinking
Sample strategic breakdowns
These are demonstrations of how I think through an account — not client work or results.
How I'd approach an emergency plumber campaign
Separating urgent, high-intent searches from research-stage traffic changes everything about structure and budget.
Higher-intent terms to target
- emergency plumber near me
- 24 hour plumber
- burst pipe repair
- emergency plumbing service
Areas to review for negatives
- jobs
- salary
- DIY
- training / certification
- free
Actual keyword strategy depends on the business, market, services offered, and account data.
Example Google Ads account audit checklist
A starting framework for reviewing an existing account before making changes.
- Campaign and ad group structure vs. services offered
- Match types and recent search terms report
- Negative keyword lists at campaign and account level
- Conversion actions and whether they reflect real leads
- Location targeting and service-area settings
- Bid strategy fit for current conversion volume
- Ad copy relevance and asset coverage
For agencies
Need reliable Google Ads support behind the scenes?
I'm open to working with agencies that need help with campaign builds, account audits, search-term reviews, negative keyword management, optimization, tracking, and reporting support — white-label, behind the scenes.
Explore Agency SupportAbout
Hi, I'm Aizaz.
I specialize in Google Ads lead generation, with a primary focus on US home-service businesses. I work remotely from Pakistan and I'm building my career around becoming highly competent in performance marketing and PPC. I value clear communication, structured work, and transparency over hype.
More about my background →Why I specialize
Home-service businesses have specific, recognizable search patterns — urgent needs, local intent, and clear service categories. Focusing on this space, rather than trying to serve every industry, lets me go deeper on what actually matters for it.
FAQ
Common questions
Do you only work with home-service businesses?
Home services are my primary focus, but I also provide white-label Google Ads support for marketing agencies, including on accounts outside home services.
Do you work with agencies?
Yes. I'm available for account audits, campaign builds, optimization, tracking, and reporting support on a subcontract or white-label basis.
Can you audit an existing Google Ads account?
Yes. An audit looks at structure, search terms, negatives, tracking, targeting, and bid strategy, and flags what's worth addressing.
Do you guarantee a certain number of leads?
No. Advertising performance depends on many factors outside campaign management alone — market, pricing, seasonality, landing pages, and more — so I don't guarantee specific results. I focus on the parts of the account I can directly control: structure, targeting, tracking, and ongoing optimization.
Do you help with conversion tracking?
Yes. This includes Google Ads conversion actions, GA4, Google Tag Manager, and coordinating call and form tracking so conversion data reflects real leads.
Can you work white-label?
Yes. I'm comfortable working behind the scenes under an agency's brand, with documented work and clear communication.
Where are you based?
I'm based in Pakistan and work remotely with businesses and agencies serving the US market.
Want another set of eyes on your Google Ads account?
Whether you're a home-service business or an agency looking for PPC support, I'm happy to learn about your account and see whether I can help.