About
Hi, I'm Aizaz.
I specialize in Google Ads lead generation, with a primary focus on US home-service businesses. I work remotely from Pakistan with both businesses and agencies.
I chose to specialize rather than offer every digital-marketing service. Home-service Google Ads has its own patterns — urgent local searches, clear service categories, and a direct line between campaign decisions and phone calls — and I'd rather understand that well than spread across everything.
I believe good PPC work starts with understanding what the business actually considers a valuable lead. Clicks and platform metrics matter, but they only become useful when connected to real inquiries and business outcomes.
What I focus on
What interests me professionally
Understanding search intent and how it maps to real business demand.
Campaign structure that makes targeting and budget genuinely controllable.
Conversion tracking that reflects real business outcomes, not just clicks.
Lead quality — and how to feed that signal back into account decisions.
Making account decisions based on data rather than assumption.
Constantly improving my PPC skills as the platform and market evolve.
Principles
Principles I work by
Clarity over jargon
I'd rather explain something plainly than sound impressive.
Tracking before assumptions
Get the data reliable before drawing conclusions from it.
Lead quality over vanity metrics
Clicks and impressions are inputs, not the goal.
Continuous learning
Google Ads changes constantly — staying current is part of the job.
Documented work
Changes should be recorded and explainable, not invisible.
Honest communication
Including being upfront about what I don't yet know or can't guarantee.
Location
Based in Pakistan, working with the US market
I'm based in Pakistan and work remotely. I'm available to work across US time zones where practical for calls and coordination, though I don't claim round-the-clock availability — response times and working hours are something we'd agree on directly.
Professional development
Certifications and coursework will be listed here as they're completed and verified.
Let's Talk
If you'd like to talk about your Google Ads account or a potential subcontract fit, I'm happy to hear about it.